We are at City Mall. Here is why:
Apple currently has around 13 percent market share in personal computers and mobile devices in Kenya. This means that out of one hundred computer/ mobile device users, thirteen of them use Apple products. While that may not sound like a lot, it is actually higher than both BMW’s and Mercedes-Benz’s share of the automotive market in Kenya.
But that is not enough for us. We want to convince the other 87 people that Apple offers a much simpler, richer, and more human-centric computing experience. We believe that the best way to do this is to open our Apple stores right in their neighborhoods. Stores that let people experience first-hand what it is like to make a movie on a Mac, or burn a CD with their favourite music, or take pictures with a digital camera and publish them on their personal website, or talk to a Mac Certified Engineer at our store, or watch a demonstration of Mac OS X, our revolutionary operating system; or just talk about all the cool stuff…Macs, iPhones, iPads, iPods